How to get funding for a startup

Starting a business can be a daunting task, and one of the biggest challenges for any entrepreneur is securing funding for a startup. There are a wide variety of different options available, and in this article, we'll be discussing some of the most popular ways to get funding for your startup.

Funding a startup to grow with Punctuate design
Photo by Adib Harith Fadzilah on Unsplash

Personal savings:

Firstly, using your own savings to fund your startup is a common way to get your business off the ground. This can be a great option if you have enough savings saved, but it can also be risky, as you'll be putting your own personal financial future at risk for funding your business.

Friends and family:

Another way to raise funds for your startup is by asking friends and family for donations or investments. This is often the easiest and most common way to raise the funds needed, often referred to as Love Money.


Then, crowdfunding is a way to raise money for your business by soliciting multiple small contributions from a large number of people. There are a variety of crowdfunding platforms available, such as the more commonly-known Kickstarter or Indiegogo, and they can be a great way to raise money for your startup.

Incubators and accelerators:

Further down the line, incubators and accelerators are organizations that provide funding and resources to startups. They typically provide a small amount of seed funding in exchange for a small equity stake in the company or business or project. To be invited into an incubator or accelerator, you'll need to have a solid business plan and a strong team set in place.

Small business loans:

Another option available to you is small business loans, which are a fairly popular way to finance a startup. The Small Business Administration (SBA) offers a variety of loan programs for small businesses, including the 7(a) loan program, which is one of the most popular ones. To be eligible for an SBA loan to fund your startup, you'll need to have a solid business plan as well as a good credit score.

Angel investors:

Angel investors are wealthy individuals who invest their own money in startups. They are typically looking for high-growth potential companies and are willing to take on more risk than traditional investors. To attract angel investors for your funding startup, you'll need to have established a detailed business plan and a strong team in place.

Venture capital:

Lastly, venture capital firms choose to invest in startups that have the potential for significant growth. They typically provide funding in exchange for equity in the business or the project. To secure funding from a venture capital firm, you'll need to have a compelling business pitch and a solid team in place.

funding a startup is the sign you are looking for
Photo by Austin Chan on Unsplash

It is needless to say, finding the funding for a startup is a challenging task, but there are a variety of options available to entrepreneurs. What is important to do is to invest some time in researching all the options available in order to find the best suited one for your business. Remember, having a solid business plan, a good pitch, and a strong team in place are key to securing funding for a startup as they enable you to easily and swiftly sell the advantages of your business to potential investors.

Ultimately, by preparing your business plan, pitch, and team, you should be able to clearly communicate your general idea, your target market, and your financial projections. Additionally, having a strong talented team in place allows investors to see that you have the necessary expertise and experience to run your operations and projects successfully.

One last important aspect to getting funding for your startup is networking. Attend as many events and meetups for startup founders, entrepreneurs, and investors as you can - personal connections are the key to many successful startup launches. In that sense, you can also work on building relationships with other entrepreneurs and investors who have a similar experience. This will give you a chance to meet potential investors and to learn more about the overall funding landscape. 

With the help of our partners, we can help find the right founding at the right time, reach out to about your project and we will guide you!

Thibault Lerailler
Founder & Creative Director
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