Our process

Discovery Strategy Ideation Development Implementation


The discovery phase is facilitated live, in person or virtual, where we discover in-depth information about your customers, your objectives and the benchmarks specific to the project.


The strategy part is a workshop based phase where we develop together your product specifications. We develop market and persona analyses leveraging the insights learned at the discovery phase.


The creative phase starts with a brainstorming to define and identify several creative opportunities that meet user needs, objectives and specifications defined during the previous phase.


In the development phase, we select a concept that will be relevant to you, to the users and to your brand. We develop the selected concept to make this concept ready for your needs.


The implementation phase is the final step of our process, making sure your product is ready for production. During this phase, we pressure test the design using advanced prototyping and gathering feedback from users. Your product is now ready to hit the market.
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