LG Concept

LG Concept

Reimagining the modern television.

Challenge

Finding the balance between invisible & high-performance television trends.

Today, no one wants to see the television in the middle of their living room, they want it to be as discreet as possible, to the point of being practically invisible. Paradoxically, we are also looking for a sharper and larger image, accessible only on large screens. The challenge is to imagine a sleek design which can swiftly combine the two.
Process

Going beyond a gadget: becoming a living piece of modern furniture.

Our design process allowed us to imagine a concept which can be a television screen, a floor lamp and an art object, all in its own right. Our research proved that these different functions enable the solution to integrate the shelves of a multitude of stores, specialized in electronics, lighting or interior design.
Result

Improving visual and spatial comfort, while encouraging moments of exchange, not always screen-centric.

The final design offers all the benefits of a classic high-performance television, but without the disadvantages: the TV screen, which is usually not very aesthetic, disappears at the touch of a button, as soon as the screen is no longer in use.
LG TV concept with the sliding part to expend the display
several CMF of the LG tv concept
No items found.
LG concept from above with two people in the scene
No items found.

Whether you're looking for innovative design solutions for your business or simply have an idea, we'd love to hear from you !

Get in touch